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Section I: Aligning Digital Marketing Goals: A Step-by-Step Guide (Planting and Fishing in Sync) 1. Define Clear Objectives (Choosing the Right Seeds and Bait) Every farmer knows that choosing the right seeds is the first step to a successful harvest. Similarly, in fishing, the choice of bait can determine the catch. For a harmonized digital […]

Section I: Laying the Foundation (Understanding Your Audience and Goals) 1. Site Mapping (Blueprinting Your Site) Just like an architect starts with a blueprint, designing a website begins with creating a sitemap. It defines the primary navigation structure, providing a clear guide of how the content will be organized and interacted with. 2. Target Audience