seo
SEO that fixes what's stopping search from sending you the right people.
Most SEO problems aren't a missing keyword. They're broken redirects, pages that answer the wrong question, missing structured data, and no way to tell what's working. We fix the foundation, then build the content on top of it.
what usually holds a site back
Leaking equity
Old URLs that 404 instead of redirecting, duplicate pages competing with each other, and redirect chains all waste the authority a site has already earned. We find them and fix them first.
Answering the wrong question
A page can rank on page two for years because it never uses the words people actually search. We read your own Search Console queries and rewrite to match them.
Flying blind
If analytics doesn't track the actions that matter, nobody can tell which work paid off. We set up measurement before we start, so every change has a before and after.
this is for you if
- You have a site with real content and real impressions, but few clicks.
- You're about to redesign and don't want to lose what you rank for.
- You want SEO work you can check in your own Search Console, not a monthly PDF of vanity numbers.
it's not the right fit if
- You want a guaranteed ranking by a date. Nobody can honestly promise that, and we won't.
- You want links bought in bulk. We don't buy links, ever.
how to start
Start with an audit, or put SEO on a monthly retainer.
3-5 days
Site & Stack Teardown
The low-risk way to see exactly what's holding your site back, before you commit to anything bigger.
$197
one-time, credited toward any build or Fix Sprint
2-3 weeks
CMS & MarTech Audit
The audit our founder ran for an enterprise SaaS client - 3,489 pages, 5 languages, 36 CMS collections - productized.
Fixed quote
quoted after a short call, fixed scope, fixed price
recurring
Growth Retainer
For organizations that don't just want their site maintained, they want it to keep getting better.
Month to month
A monthly block of senior growth work, scoped to your goals and quoted after a short call. Cancel anytime.
seo work on the record
Urban League of Essex County
ulec.org →Too many pages and one unwatched inbox left enquiries unanswered. We consolidated the site, redirected every deleted page instead of dropping it so the site kept its search equity, and brought event registration onto the site, which removed the per-event fee the organization had been paying its old ticketing provider.
read the case study →
Advanced Leadership & Performance
advancedleadershipandperformance.com →Rebuilt as a static Astro site in October 2025 with Person, Organization and Service structured data, sitewide GA4 with call-to-action click tracking, and form thank-you pages kept out of the index and the sitemap.
read the case study →
Enterprise intranet platform
Two acquisitions left three brands, five languages and an undocumented marketing stack. Our founder audited the full site and built a weighted scoring model that decided what to migrate as the three brands became one web presence.
- 3,489 pages audited
- 436 pages scored for migration
- 153 unique meta descriptions across 5 languages
common questions
How long until SEO works?
Technical fixes can show up in Search Console within weeks. Ranking changes take longer to settle, often months. We'll tell you what we expect for your site, and we measure it rather than guess.
Do you guarantee rankings?
No. Anyone who guarantees a ranking is guessing. We guarantee the work: what we'll fix, how we'll measure it, and a straight read on whether it moved.
Do you do local SEO?
Yes, including your Google Business Profile, which is often the fastest local win. In our check of 100 Houston-area sites, 15 of the 83 listings we could confirm showed a phone number that didn't match the business's own site.
What about AI search, like ChatGPT and Google's AI answers?
It builds on the same foundation. We cover it on its own page: AI search optimization.
Related: AI search optimization / Digital marketing / The Houston website check
start the conversation
Want a straight read on your SEO?
Tell us what you're working with. You'll hear back within one business day, with the right next step, even if that's not hiring us. Prefer to talk? book a call instead.