Case study ยท 2025
Enterprise Intranet Platform
Enterprise web operations across 3 acquired brands, 5 languages, and 3,489 pages of MarTech infrastructure.
- Shipped
- 2025
- Delivered by
- Chris K. Howard, end to end
- Stack
- Webflow EnterprisePlaywrightGoogle Search ConsolePardotFigmaGoogle Tag Manager
- Pages Audited
- 3,489
- Full MarTech infrastructure crawl
- Languages
- 5
- Unified content ops across locales
- Meta Descriptions
- 153
- Unique across 5 languages
Problem
An enterprise B2B SaaS intranet platform serving enterprise clients globally. Following its acquisition of two other products, it inherited three brands with separate websites, inconsistent SEO strategies, a Pardot instance embedded across 3,489 pages with no documentation, and content teams operating in 5 languages without a unified process.
Solution
Built a custom scoring model for one acquired-product migration: 436 pages scored on weighted unique-query and position data, tiered into migrate, review, and redirect-only. Crawled the entire Pardot infrastructure using Playwright to bypass cookie-consent walls. Developed 153 unique meta descriptions across 5 locales. Built Figma-to-Webflow Enterprise templates for unified content operations across 36 CMS collections.
Results
Unified web presence across 3 acquired brands. Complete Pardot migration audit enabling marketing to plan their HubSpot transition. Documented content operations guide enabling self-service management of 36 CMS collections.
All metrics
- Pages Audited
- 3,489
- Languages
- 5
- Meta Descriptions
- 153
- Pages Scored
- 436
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