Case study ยท 2026
IMAGINE... The Impossible
A children's ballet nonprofit's 60-year story was buried in Wix. We rebuilt the site around it, pro bono, and moved all 1,061 archive files out of Wix.
- Shipped
- 2026
- Delivered by
- Chris K. Howard, end to end
- Stack
- AstroSanityGSAPTailwindCloudflare Workers
- Assets Migrated
- 1,061
- Entire Wix media library plus 60 videos, verified with zero gaps
- Client-Editable
- 100%
- Every page, section, and image self-served across ~146 Sanity documents
- Client Cost
- $0
- Designed, built, and donated pro bono
Problem
IMAGINE... The Impossible gives under-served Houston children free classical-ballet training, but its Wix site buried a remarkable 60-year story, made donating awkward, and left twenty years of photos, video, and press trapped inside Wix, at risk if the subscription ever lapsed. With volunteers rotating in and out, no one really owned the content.
Solution
The rebuild leads with the story: a cinematic, motion-driven design and a timeline tracing the founder's training under Alvin Ailey, with the Fifth Ward building campaign and donations front and center. The whole site - every page, word, and image - is editable by the organization in Sanity, while its legal name, mission verse, and donation button are locked so they can't be changed by accident. The entire Wix media library, 1,061 files including 60 videos, was migrated and verified with zero loss.
The site
Results
Launched at imaginetheimpossible.org in July 2026, fully replacing Wix, with the Fifth Ward building campaign front and center, every page editable by the organization, and twenty years of media moved off Wix with zero loss. Designed, built, and donated pro bono.
Planning something similar?
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