Case study · 2026

Urban League of Greater Atlanta Young Professionals

A member-focused WordPress site for the Urban League of Greater Atlanta Young Professionals, built to grow membership, event engagement, and donations.

Live site
ulga-yp.org
Shipped
2026
Delivered by
Chris K. Howard, end to end
Stack
WordPressPHPCSS3JavaScriptElementorAdvanced Custom Fields (ACF)The Events CalendarMembership ManagementDonation SystemMailchimp IntegrationHubSpot/CRM IntegrationGA4 + Microsoft ClaritySEO Best Practices
Urban League of Greater Atlanta Young Professionals

Problem

The chapter ran membership, events, and its member portal through a third-party membership platform, but the public website around it was dated and awkward for volunteers to update. Committee information, leadership history, and event listings all needed to stay current, and every change had to route through whoever happened to have access. The chapter needed a site its volunteer board could maintain directly, without losing the membership system its members already had accounts in.

Solution

A WordPress and Elementor build the volunteer board can edit without touching code. Leadership and committees run on custom post types, so a committee page pulls its chair, meeting dates, and description from structured fields instead of being hand-edited each time. The past presidents timeline can be reordered and extended in place. The existing membership platform stays exactly where it is: events display on the site automatically from it, and the member portal still authenticates against it. The homepage carries an impact metrics block the board updates as the numbers change.

Results

Launched in June 2025. Every existing member account carried across with credentials intact, so no member had to re-register or reset a password to keep access to member-only sections.

Details

Urban League of Greater Atlanta Young Professionals

Overview

Designed and developed a modern, member-first WordPress site for the Urban League of Greater Atlanta Young Professionals (ULGA-YP). The build emphasizes clear membership pathways, a robust events experience, and streamlined donations - all wrapped in an accessible, mobile-optimized design aligned to the organization's mission of empowerment and economic mobility.

Key Features

- 🧭 Membership Funnels – Clear "Join/Renew" flows with benefit highlights and FAQs - 📅 Events Hub – Filterable calendar with event detail pages, RSVPs, and ticket links - 🤝 Volunteer & Committees – Interest forms that route directly to chapter leads - 💳 Donations & Sponsorships – Simple giving options and tiered sponsor pages - 📰 News & Impact – Blog/updates with categories for programs, partners, and advocacy - 📱 Fully Responsive – Optimized for speed and accessibility across devices - 🔐 Security & Roles – Hardened setup, role-based access for board/committee editors

Technical Implementation

- WordPress + Elementor – Flexible page building for rapid content updates by non-devs - ACF-Powered Modules – Reusable content blocks (hero, stats, sponsors, CTA bands) - Events System – The Events Calendar with custom taxonomies (Programs, Signature Events) - Membership & CRM – Join/Renew forms mapped to CRM fields; automated welcome workflows - Donations – Secure payment integration with tracked campaign UTM parameters - Analytics – GA4 event tracking (joins, donations, event clicks) + Clarity session insights - SEO Foundation – Schema, hreflang readiness, meta controls, and performant markup - Performance – Caching/CDN, image optimization, and lazy loading for core web vitals

Impact

- Increased visibility for programs and signature events - Streamlined join/renew and donation flows to boost conversions - Easier committee intake and volunteer coordination - Editorial autonomy for board and committee leads, reducing ops overhead

👉 Visit the live site and explore how ULGA-YP drives impact across Metro Atlanta!

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